Nathan Manages A Website That Sells Bicycles. He’s Using A Google Ads Display Campaign To Drive Purchases In That Segment, And Chooses In-Market Audiences As His Targeting Option. What’s The Advantage In-Market Audiences Gives Nathan In Reaching His Marketing Goals?

Here is the answer of the question: Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

• Reaches users based on their lifestyles, interests, and passions.
• Shows ads to users based on a combination of declared and inferred data.
• Connects him with audiences most interested in what he has to offer.
• Finds users that are similar to an original remarketing list.