How Does Google Display Ads Grow Marketing Results For Advertisers?
February 22, 2021
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It harnesses a multitude of signals to place ads against the most relevant content.