Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path Fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path Fields?
February 22, 2021
- To give users an idea of the content they’ll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page