An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40% What Does This Score Indicate?
February 22, 2021
- The campaign score has 60% headroom to improve.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- 40% of the revenue she allocates to her campaign is being used in the wrong areas.