An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40% What Does This Score Indicate?

  • The campaign score has 60% headroom to improve.
  • The campaign is 60% less optimal than other company campaigns.
  • The campaign is running 40% over budget.
  • 40% of the revenue she allocates to her campaign is being used in the wrong areas.

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